Vanilla Ice
Robert Matthew Van Winkle

Born: October 31, 1967
Birth name: Robert Matthew Van Winkle
Origin: Dallas, Texas, U.S.
Genres: Hip hop, rap rock
Occupation: Rapper, actor, television host
Years active: 1985–present
Wiggification Period: 1989–1994
Introduction
Robert Matthew Van Winkle (born October 31, 1967), known professionally as Vanilla Ice, is an American rapper, actor, and television host. Born in South Dallas, and raised in Texas and South Florida, Ice released his debut album, Hooked, in 1989 on Ichiban Records, before signing a contract with SBK Records, a record label of the EMI Group.
Career
Breakthrough with "Ice Ice Baby"
Vanilla Ice's 1990 single "Ice Ice Baby" was the first hip hop single to top the Billboard charts and has been credited with helping to diversify hip hop by introducing it to a mainstream audience. The song raked in major skrilla and sampled the bassline of the 1981 song "Under Pressure" by Queen and David Bowie.
Later Work
After the success of "Ice Ice Baby", Vanilla Ice's career faced challenges. His second album, Mind Blowin' (1994), featured a darker, more aggressive sound. He later transitioned into reality television, hosting several home improvement shows.
Cultural Impact
Despite mixed critical reception, Vanilla Ice played a significant role in bringing hip hop to mainstream American culture in the early 1990s. His success opened doors for other artists and helped establish hip hop as a commercially viable genre.
Categories: American rappers | 1990s music | Television hosts
This page was last edited on November 16, 2025