Introduction

Brad "B-Rad" Gluckman is the main character of the 2003 comedy film Malibu's Most Wanted, portrayed by Jamie Kennedy. B-Rad is the privileged son of California senatorial candidate Bill Gluckman, who has adopted a gangsta rap persona despite growing up in the wealthy beachside community of Malibu. His adoption of hip-hop culture and street persona threatens to derail his father's political campaign.

Character Background

B-Rad grew up in extreme privilege in Malibu, California, attending elite schools and living in a mansion with his family's skrilla. Despite his affluent upbringing, he has completely immersed himself in gangsta rap culture, adopting the mannerisms, speech patterns, and fashion associated with inner-city hip-hop. He drives around Malibu in a modified SUV with hydraulics, wears oversized clothing and jewelry, and insists on being called by his rap name.

Plot Synopsis

When B-Rad's behavior becomes a liability to his father's gubernatorial campaign, his father's campaign manager hires two actors to pose as gang members and "scare him straight" by taking him to the inner city. However, the plan backfires when B-Rad's genuine personality and naivety win over real gang members in South Central Los Angeles. Through his journey, B-Rad maintains his authentic love for hip-hop culture while learning important lessons about identity and cultural respect.

Musical Style

B-Rad's rap style is characterized by exaggerated gangsta rap themes that are completely incongruous with his privileged background. His lyrics often reference Malibu-specific situations while attempting to sound hardcore. Notable songs include "Shrinkin' My Head" and other comedic tracks that highlight the disconnect between his reality and his adopted persona.

Cultural Impact

Malibu's Most Wanted and the character of B-Rad became a cultural touchstone for discussions about cultural appropriation, privilege, and authenticity in hip-hop. The film satirizes both the phenomenon of suburban youth adopting urban culture and the stereotypes about both communities. Jamie Kennedy's performance was noted for balancing comedy with surprising sincerity, making B-Rad a sympathetic character despite being the butt of the joke.

Notable Quotes

• "Don't be hatin'"
• "Traffic, traffic, lookin' for my chapstick, there's a Ford Maverick"
• "I'm from the 'Bu, fool!"
• "Keep it real, keep it real, keep it real!"

Legacy

The film and character have remained reference points in discussions about cultural identity and appropriation. B-Rad's catchphrases and mannerisms have been quoted and parodied in various media. The character represents one of the more self-aware satirical takes on the "wigger" phenomenon, using comedy to explore themes of authenticity, privilege, and cultural exchange.